Many business owners have engaged in the online shopping vs. brick-and-mortar shopping debate. But the truth is the following: e-store and brick and mortar stores are not enemies, they are eternally intertwined. Milton Berle once said: “If opportunity doesn’t knock, build a door”. And if your brick and mortar vape store is not that successful, build another one… online.
Solifexo has learned the ins and outs of how to rapidly succeed in vape sales and prepared a useful information for you. So if you own or manage a physical vape store and think of expanding into online sales as a way to make more money, this article will help you succeed. We will thoroughly explain to you how brick and mortar can gain from the Internet.
1. Lower Set-up Costs
Physical retail stores have to pay up to thousands to rent one of their store locations. Definitely, Internet sales are very efficient in terms of costs and save money even during the start-up. Operate your online business with a minimum starting budget and staff requirement, no utility bills and high rent payment. And what about many physical shops? For a real business success you may need more than one. Your online vape store is located in hundreds and thousands of cities and countries at the same time.
2. Easy to Scale Without Any Additional Cost
Brick and mortar vape stores have extremely limited scalability due to space and infrastructure. They need several warehouses to stock their goods for one or more shops. E-commerce allows retailers a flexible room for scalability without extra costs and a support to add the unlimited number of products through back-end CMS and store them just in a single place.
3. Affordable Employees and Low Operational Costs
There is no need in a physical presence in your store- online shop can be easily manageable from anywhere around the world. Stop hiring designers, a large number of shop assistants, accountants and security staff to work and run each location. You can start and run an e-commerce business all by yourself.
With your vape shop on VAWOO.com, our professional team works for you. Due to our designers you receive an attractive appearance of your store; our developers made a smart vendor panel for you to operate with your sales, so as easily accessible categories for your products; our knowledgeable customer support provides round the clock assistance for you and your customers; experienced marketers and SMM managers guarantee you an effective brand promotion and the best SEO solutions. Our vendor panel is an accountant for you as well: you receive up-to-date statistics about your orders, sales, current balance and income.
4. Global Customer Base
Over 1 billion people worldwide are using the Internet today, meaning with an online store you conceivably have a bigger potential access to your vape shop. With a store located in a city, your potential population reach will not rise far above this number. But even a small vape brand registered on VAWOO can sell to customers around the world easily. You have the ability to discover your targeted audience whether they’re in the USA, Canada, UK or neighboring countries. Choose countries you want to work with, drop ship your products, negotiate with international buyers. Nothing could be more pleasurable for a business than an international fame. And your fame is converted into many customers. More customers→ more profit.
5. 24/7 Potential Income
Most physical location stores are open from 9 a.m. to 9 p.m. By being available at all hours, you increase the opportunities to sell non-stop. Your store is life 24/7, 365 days a year is welcome to people from different continents and time zones.
6. Easier to Encourage People Buy
When running an e-commerce store it is easy to make an impulse to buy. You’ll be able to optimize your store to drive more traffic and sales without having to spend more money.
It is possible for a retailer to offer complete product details to customers through product description, guiding them to make right decisions. On VAWOO.com you attract target audience with good-looking pictures or videos of your products, describe your goods in a good light and establish quantity discounts so as free delivery for your product, stimulate people to buy using sales. Customers will buy even more, in order to save their money.
7.Able to Process a High Number of Orders
With e-commerce, you control the orders along with the drop shipping process. A customer can order your products with no delays, allowing you to accept the unlimited number of orders and receive unlimited revenue.
8.Easy to Promote
One of the greatest and the most profitable advantage of running an online vape shop is the ability to promote your products. With your online store placed on VAWOO.com, you double your promotion opportunities because you advertise your products inside and outside the platform. Vawoo customers can find your products in the most popular categories like Best Sellers, Sales, New Arrivals, Deals of the Day, etc. Moreover, your high ratings and positive reviews will guarantee you a potential customer flow. You can order a banner on the front page of the platform and make the users familiar with your brand just after they sign in VAWOO.com.
75% of consumers prefer to do business with brands that personalize shopping experiences. With VAWOO.com it is real for you now. Our system allows to personally inform your customers about new arrivals, sales and much more by means of email marketing.
Want your brand to be famous through social media? Facebook, Instagram, Twitter are at your disposal, which is a definite benefit for e-commerce stores and not possible for brick and mortar stores. This form of marketing is the way of today, and guess what… It Works! Our targeted groups on the social media will advertise your brand among international customers.
9. Can Scale Your Business Quickly
If you are determined to be the vape brand from which the purchase is made, you’ll have to do your best to be conveniently located, reasonably priced, and well-stocked… or have both an online and offline storefront. The worldwide e-commerce sales are expected to grow to $4 million by 2020 and if you want to scale your business quickly, and receive an additional source of promotion and sales, just register your brand on VAWOO.com and build your international store within the unique vape platform.
Today, not taking your business online means losing the potential opportunity to multiply your retail revenue. And the commonly used phrase “go big or go home” proves that. Luckily it is not about you because you will make the right decision in favor of online sales on the international vape platform VAWOO.com.